Ever because the news hit that Facebook gets more traffic than Google, the controversy has been raging about whether Social Media Marketing is more effective than SEO (SEO). It’s not surprising to find there are fervent believers in each camp — the web is full of opinionated blogs supporting each side. But what the majority of those blogs posts miss is that comparing Facebook with Google is similar to comparing apples and oranges.

Yes, they’re both web giants. But at this point in web history, people use Facebook and Google differently. Facebook may be the web’s largest social media marketing experience. People utilize it to communicate with family and friends and post pictures of their recent vacations.

Digital Marketing is the web’s largest information search engine. People utilize it to find information to compare from cell phones to solar panels to legal services, and then buy them online.

From a marketing standpoint, although Facebook is currently bigger than Google in terms of shear numbers of users, they are looking to build relationships friends. With regards to the sales cycle, investing in a product or service is not on their minds if they log in.

However, Google searchers are often actively looking for information about products and services — and for reasons to buy them. So for marketing purposes, the standard of traffic is higher on Google.

But does that mean businesses should only use Search Engine Optimization (
SEO ) and forget about Social Media? Not at all. A far greater approach is by using them both, because they’re both evolving. The task is to stick to top of these changes and adapt marketing strategies accordingly.

Keep in mind that all the social media sites have their own search functions, which means each has its internal search engine. And which site may be the web’s largest search engine, and taught people about optimizing for them? That’s right – Google.

Search Engine Optimization ( SEO ) is not any longer limited to the relationship between a company’s main website and Google. It’s about optimizing everyplace a small business includes a presence online — and having a presence as much places as possible. So rather than killing off SEARCH ENGINE OPTIMISATION (SEO), Social Media has expanded it. Every business profile, page or video on a social media marketing site has to be optimized.

The best strategy is to use SOCIAL MEDIA MARKETING SEO to dominate the search results (SERPs). For instance, social media sites of most kinds are now showing up on the first page of Google’s search results – and not just Facebook pages. Nowadays there are LinkedIn profiles, Flickr photos, Twitter tweets and YouTube videos sharing Google’s first page with traditional websites.

A business which has a presence on each of the websites has the potential for showing up multiple times. Meanwhile, optimizing a company’s main website continues to be important. It will still show up in the SERPs, also it can work as a hub for several of the social media pages and profiles.

The main concept to understand here is that SOCIAL MEDIA MARKETING has changed the web marketing landscape it has made Search Engine Optimization (SEO) even more important.